Nice to meet you.
We’re Bali Secrets.
As humans and as a company, we want to live in a world rooted in kindness and respect. A world where people sincerely care, or to put it bluntly, a world where we all give a shit – for ourselves, each other and our planet.
We’re fed up with the manipulative marketing tactics that say that you’re not enough. You’ve got to be different. You’ve got to be prettier. Better. Stronger. Thinner. What a load of rubbish. Thanks, but no thanks.
We want to celebrate each other. Celebrate our individuality. Celebrate our unique perspectives and experiences. Whatever age, ethnicity and cultural background, sexual orientation and gender – We are all in this together.
Let’s celebrate every body.
Driven by purpose.
Fuelled by passion.
We love what we do. We are crazy about it. Over time we learned to look at Bali Secrets as a garden and at ourselves as the gardeners. We care, manage and plan to the best of our knowledge and abilities. Our garden also taught us that it has its own nature and will. We learned to be patient and allow the business to unfold in its own unique way.
With all the joys and challenges, we found a deep sense of meaning in our work. It’s like we’re linked to it by an invisible, yet powerful string. This string pulls us forward, closer, deeper – and it changes and widens how we relate to ourselves and the world.
That’s how we feel about Bali Secrets. It’s the business we love to do.
All strings attached.
Our guiding values.
While designing the label for our very first deodorant, there happened to be a little extra space. Rather than adding more product benefits or specs, we decided to use it for a simple message: Be kind to each other.
As we see it, all of us appreciate to be treated with kindness. And everyone has a need for respect. Combining these two virtues became our guiding principles. This includes humans as much as animals, and of course Mother Earth.
Kindness: “The quality of being friendly, generous, and considerate.”
Respect: “A feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.”
We not only want to talk about these qualities, we want to live them, and apply them in everything we do. It can be felt in the way we talk to our customers and how we handle mistakes. It shows in how we work and communicate with our team. It guides how we negotiate with our suppliers and partners. It reflects in our decision to use recyclable materials and in our commitment to use as little packaging as possible. And it is the foundation of how we present ourselves to the world.
Be kind to each other.
So simple. So powerful.
How it all began.
It all started – you probably guessed it – on the tropical island of Bali. One sunny morning, some time in early 2015, a chance encounter over breakfast in lovely Ubud. What began as a friendship, soon gave birth to a collaboration.
A conversation over our shared frustration of being unable to find a decent natural deodorant became the foundation for Bali Secrets. Scratch your own itch, as they say.
So the search began for a deodorant formula that did its job in the tropical heat of Bali AND was made purely from natural ingredients. Another chance encounter brought us together with a Balinese family who soon became part of our team. With the help of generations of knowledge and gardens full of rich plants the magic started to unfold.
After several months in the making, we finally had a reliable formula produced in a friendly and caring work environment. This was the start of a journey beyond our control. Before we knew it, our deodorant was available on Amazon and accessible to millions of people.
We don’t want to keep Bali Secrets a secret.
We want to share what we love with you.
behind the company.
Living, breathing people.
Who are we? Isn’t that the eternal question? From the outside Bali Secrets simply looks like an international group of people, from different backgrounds, with wildly unique stories to tell. What connects us is our shared qualities and values: A purpose-driven approach to life and work, curiosity and wholeheartedness, and a good sense of humour.
These qualities matter way more to us than any degree ever could. This applies to our core team in management and production as much as for our partners in supply and logistics.
It’s the good vibes of a powerful collective that makes Bali Secrets possible.
Dancing Salsa, reading books or lost in nature, Katie is always passionate about her adventures. For Bali Secrets she keeps the overview, communicates with suppliers and logistic partners and takes on the serious role when the men in the team get a touch too playful.
Martin’s inspiration is fuelled by Stand-up and Improv comedy, hikes and runs in nature, and good conversation. He’s responsible for Bali Secrets’ creative direction and branding, runs the UK company and keeps up the good vibes with his never ending optimism und unique sense of humour.
Giles fills his heart with the birds perspective on Californias nature in his paraglider and fast moving desert landscapes on his motorbike. He runs the USA part of Bali Secrets and will gift everyone with a big smile, even the last person in the phone queue of the tax department, UPS or Amazon.
Master of Optimization
Ivor seeks adventure in nature, road trips, and even construction sites and always aims to upgrade any experience for him and everyone involved. For Bali Secrets he revolutionised our production processes and quality management. He is also the one to make sure that every bottle is fuller than full.
Less is more.
When it comes to products, it’s pretty straightforward: We only make and sell products we LOVE to use ourselves. This approach naturally creates a small selection, a selection we are proud of.
For our ingredients we apply the same philosophy: ‘Less is more’. (The base formula of our natural deodorant consists of only six ingredients.) Most of our ingredients grow organically under a warm tropical sun on the island of Bali. Some ingredients we import from the other Indonesian islands, or if needed from abroad.
‘Less is more’ also guides our decisions when it comes to packaging. That’s why our products are made from recyclable materials without cardboard boxes or other unnecessary packaging.
Less is more.
A friendship in the making.
In every day life, we are customers as well. And we want to treat you, our customer, like we want to be treated ourselves – with kindness and respect.
We want to inspire you with our work and products. Inspire you to care about yourself. To celebrate yourself as you are. To celebrate others as they are.
Above all, we want to build a relationship with you. And like with all relationships, good communication is essential. We want to play our part, and we want to encourage you to play your part.
Let’s talk to each other.
It’s important to us that you are happy with our products. In case you’re not happy, please tell us.
We understand and appreciate that taste varies from person to person. And as much as we value perfection, mistakes and other unexpected things happen. Whatever the reason, we gladly help you to find a solution. Either through more information, a replacement or a refund.
Got a question? Or feedback? Or a story to share? Please tell us! We want to learn and improve, and your feedback and ideas can help us (and our products) to become better versions of ourselves.